We’re Better Than Hate – Standing Up to Racism in 2025
- Scott Dickinson
- 3 hours ago
- 2 min read
In recent days, a disturbing debate has emerged across social media – sparked by Reform figures attacking everyday adverts for being “full of black people, Asians or anyone who’s not white.” It’s a reminder that even in 2025, prejudice still finds a platform. But it’s also a moment for the rest of us to stand up and show who we really are – a fair, decent, and diverse country that refuses to be divided.
Over the last few days, we’ve seen these voices grow louder attempting to turn something as ordinary as television adverts into a weapon of division.
So, I decided to pay closer attention this week. I’ve watched hundreds of adverts that I’ve probably seen thousands of times before and not once did I consciously notice the colour of anyone’s skin. Because that’s not what decent people look for.
We see people. Families. Communities. Stories. That’s what good advertising reflects the real Britain: diverse, welcoming, and proud of who we are together.
To witness such blatant racism being pushed into the mainstream is shameful. But perhaps even more disturbing are the comments cheering it on. Sadly, many come from the corners of society where you’d expect such bitterness to brew but that doesn’t make it any less shocking.
Imagine living with a mind so consumed by hate that you can’t watch a simple TV advert without feeling threatened by the presence of other human beings. That must be an incredibly dark and miserable way to view the world.
We’re better than that all of us. The vast majority of people in this country are kind, fair, and decent. We value respect and community, not division and hate.
It’s important we keep proving that. We can’t let the loudest voices of intolerance make anyone believe that their views represent the majority. They don’t.
Because in 2025, equality, respect, and decency shouldn’t be controversial they should be the baseline of who we are.
Let’s keep showing that decency is louder than hate.
If you agree that our communities should be defined by kindness and fairness, not prejudice, share this message and keep the conversation going. Together, we can show that the true voice of Britain and of Druridge Bay – is one of unity, respect, and compassion.


















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